Nurture leads who have shown interest but did not convert
Email marketing uses email to promote products, build brand awareness, nurture customer relationships, and drive sales by sending targeted, personalized messages to subscribers, offering high ROI, direct communication, and valuable insights through tracking and segmentation. It encompasses various types like newsletters, promotional emails, welcome sequences, and automated campaigns, relying on opt-in lists and strategies like lead magnets for growth.
What we will be focusing on are promotional campaigns. These will only be sent to people who have submitted their details but did not convert or that the sales team were unable to reach. Ofcourse, there will be an opt-out button to give the lead an option to stop receiving these promotional emails.
What’s the plan?
Promotional Emails
Promotional emails are marketing messages intended to drive sales or engagement by highlighting offers, discounts, new products, or events. They feature clear CTAs, compelling visuals, and personalised content to convert interest into action.
In 2026, our focus will be on fully activating our email marketing efforts using Evelytic, which is currently in the process of being set up. The platform will allow us to better structure, manage, and track our email communication across different audiences and campaign types.
One of the key initiatives planned is a “Call Me Back” re-engagement campaign that is aimed at reconnecting with past leads where interest existed but timing was a barrier. Over time, additional email campaigns will be introduced as the channel becomes more established.
All campaigns will begin as soon as we have sorted out some minor issues with Everlytic, our email distribution tool provider.
